<aside> <img src="/icons/list_purple.svg" alt="/icons/list_purple.svg" width="40px" /> Menu

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Brand Identity

<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Vision statement

What future do you want to help create? Example "To create a better everyday life for the many people"

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<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Mission Statement

How do your create the future? Example "Offer a wide range of well-designed, functional products at prices so low that many people will be able to afford them."

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<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Core Values

What does your brand stand for?

Examples:

Transparency To be transparent by publishing our pricing strategy in detail.
Freedom Promoting a remote-first work culture. </aside>

<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Target ‍Market

Key demographic

Notion Mugshot 3.png

Gender: Male
Age Group: 20-45 years

Key Psychographic

Wants a healthy lifestyle, but doesn't have time
Concerned with health and appearance
Tends to favor quality over economy </aside>

Visual Guide

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Logo

The logo type is custom design lettering and should never be replaced by any other type. You can download it below.

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<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Typography

Our primary font is the "Montserrat" font family. It should be used to show for all titles and boxy text. You can download it below.

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Color Pallet

Colors DB